It's happened again. Your cookies have tracked what seemed to be an engaged, potentially high-spending customer across your website. They lingered the appropriate amount, clicked suitably quickly, examined the full, carefully-crafted description your copywriter had two fits of screaming profanity, three breaks to cry in the loo, and one episode of throwing a hardbacked version of the Oxford English Dictionary at a colleague's head before their words were finally approved. The customer's virtual basket shows enough variety to suggest new marketing angles, but not so much that your software can't categorise them effectively. It will be possible for the software to prompt the tried-and-tested selection of marketing approaches that (mostly) work with their demographic. To appeal to their ambitions, their glittering image of themselves, their fears, their hopes, their prejudices, and, in doing so, get more money from them. Then - disaster! They've left your website!
The Productive Pessimist offers life coaching and business consultancy both remotely across the UK, and in person in Great Yarmouth and Waveney, and central Norwich. Our corporate consultancy services focus on strategy, inclusion, growth and diversification, crisis management, and change management. We are lived experience specialists in neurodiversity inclusion, disability and mental health inclusion, and trans inclusion.