Everyone wants to be able to not just charge the luxury price, but actually reliably bank the luxury price, customer after customer, week in, week out, with no complaints or refunds, but without offering the luxury experience. 'Luxury' doesn't have to be unique, exclusive, or out-of-this-world 'special'; what makes something a luxury experience, and has people choosing it without thinking about it, even when a very similar experience is available from a nearby business charging 50% or more less than the luxury item is that luxury = zero friction. The experience of minimal friction is why people will pay half a week's groceries cost to have a single meal delivered to them; for those people, the friction of identifying the meal you want to eat, pulling out/buying the ingredients, prepping and cooking them, and cleaning up afterwards is more friction than they can handle at that moment; in contrast, putting in an order and waiting for it to arrive is very low ...
Sometimes, Problems are Personal. (Advisory: violence, domestic violence, SA of a minor, suicide reference, blood mentioned)
I don't usually write personal accounts. That's not what The Productive Pessimist is about, I tell myself. Problems are universal. Problems don't have names. We're here, as a company, to solve anyone's problems. But The Productive Pessimist also claims to provide the solution by living through the problems. We talk about how our lived experience informs and complements our professional expertise. Which means, sometimes, personal accounts are exactly what The Productive Pessimist is about. The recent EHRC legislation around access to "single sex" spaces is deeply personal. So is Kathleen Stock's recent musing on "why are so many young people using walking sticks, hmmm?" I won't be linking to either of them. They'll come up easily enough on a Google search. I'll be speaking on both of them, because of both of them bring up problems for businesses, and both of them are deeply, brutally personal. The advisory in the title isn...