Recently, we were asked "if wedding fayres actually make any money, & how resilient they're likely to be." The ask came from someone who had attended a wedding show as an interested observer, and hadn't noticed a great many customers in the time they were there. While the wedding industry is not our focus, challenges to all sectors, including retail, absolutely falls under our strategic leadership focus. The wedding industry, in particular, is very much feeling the impact of people buying formal wear through vintage, thrift, and low-cost online retailers, because it is more affordable. However, many of those people, particularly brides, still want an "experience" as part of their wedding preparations, which is something wedding retailers used to give as a loss-lead, knowing they'd sell high-mark-up dresses as a result of the "pamper day experience", and make a plentiful amount of income from even just one session. Online retail, and its ...
The Productive Pessimist offers success coaching and business consultancy both remotely across the UK, and in person in Great Yarmouth and Waveney, and central Norwich. Our corporate consultancy services focus on strategy, inclusion, growth and diversification, crisis management, and change management. We are lived experience specialists in neurodiversity inclusion, disability and mental health inclusion, and trans inclusion.